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The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend.
It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.
Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”
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Because he relied on props, sported a wild look, and established a dominant Las Vegas presence, he fit perfectly into the “anti-showbiz” persona cultivated by both arbiters of Gen-X cool. Across the 1990s and early 2000s, “Carrot Top” became universal shorthand for lazy, cringeworthy comedy.
Nothing could have been further from the truth.
In the late 2000s, we wrote a humor column for the Las Vegas Review-Journal. Titled “Fear and Loafing,” it involved sampling odd jobs around town. One we wanted to try out was working as a personal assistant to a Vegas celebrity.
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There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.
At least one well-known cable network has a financial stake in a major prediction market operator.
