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What is Happy Birds?
Nolimit City has released Duck Hunters 2. The sequel pushes its take on the position-multiplier format further than the original while keeping the underlying math model intact. The story here is less about a new theme than about a studio doubling down on a mechanic that has spread rapidly across the online slots market since 2022.
Nolimit City has expanded its Duck Hunters slot franchise with the release of Duck Hunters 2, a follow-up to the original title that builds on the position multiplier mechanics that have become increasingly common across the online slot market in recent years. The new online slot retains the core multiplier-based format of its predecessor while increasing the maximum multiplier available on a single position and introducing additional bonus upgrades, feature-buy options and side-bet mechanics.
The commercial hook is scale. According to the developer, the sequel aims to deliver a more volatile experience, supported by a top payout of 40,000 times the stake. That figure sits above the original. It signals a deliberate move toward the higher end of Nolimit City’s already extreme-volatility catalog.
What is Happy Birds?
For Grainne Hurst, CEO of the Betting & Gaming Council in the UK, the evolution has been clear. “The conversation has moved beyond representation alone towards inclusion, retention, well-being and progression,” Hurst explains. “Businesses increasingly understand that DEI must be embedded in everyday culture, not treated as a separate initiative.”
Industry associations have played an important role through mentoring, networking and leadership development.
Hurst is also a board member at Global Gaming Women, giving her firsthand experience of how networks, mentorship and role models can help women advance. She was previously recognised in iGB’s Most Influential Women list in 2024.
What is Happy Birds?
It had sent over 217,000 marketing emails and SMS messages within a 16-day window to customers who had explicitly unsubscribed. ACMA regarded the volume and timing of these messages as significant enough to warrant enforcement action.
In response to the penalties, Dabble Sports has agreed to a two-year court-enforceable undertaking. It has obliged the company to commission an independent review of its compliance systems. Dabble must develop a board-approved plan to implement these changes with appropriate resources.
An ACMA spokesperson reiterated: “BetStop is an important consumer protection measure, but it only works if wagering companies follow the rules.”
