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While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.
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These remarks align with a broader regulatory focus on harm-minimisation within online gambling, where adherence to self-exclusion protocols is under closer scrutiny.
“These were serious breaches by Dabble. Wagering providers must have robust systems in place to protect people who have chosen to self-exclude,” Lidgerwood added.
Tabcorp Holdings Limited, one of Australia’s largest wagering and media companies was also fined more than AU$2.7 million earlier this year. ACMA clarified that Tabcorp had violated telemarketing and spam regulations over a 16-month period.
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Playtech commissioned intelligence firm Black Cube to investigate Evolution’s activities in 2020, with the resulting dossier alleging Evolution supplied games into banned and sanctioned markets.
Evolution subsequently sued Black Cube and has sought to hold Playtech accountable in the related defamation case.
This week, Spectrum Gaming released its Evolution-commissioned report, and Playtech has highlighted a number of claims from Black Cube’s investigation that have been corroborated in the report.