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As has been widely documented, sports event contracts are currently the lifeblood of the prediction market industry, but Bernstein notes that won’t be the case on a permanent basis. In fact, the research firm estimates that sports derivatives’ share of industry volume will decline to 35% in 2035, indicating that the aforementioned volume increase will be led by other categories.

The research firm estimates that by 2035, financial derivatives, including event contracts linked to commodities, cryptocurrencies and stocks, will account for 49% of turnover on yes/no exchanges, topping sports to become the largest volume driver. The research firm sees event contracts tied to key performance indicators (KPIs) leading the charge.

“We expect new products such as KPI markets, which allow users to trade a single corporate metric, such as production, deliveries, or subscriber growth, rather than the stock price itself,” observe the analysts. “Further, perp futures are expanding from crypto to commodities and single stock perps.”

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Despite the progress made, interviewees agree there are still areas where the gambling industry has work to do.

“I believe there is still work to be done to ensure diversity is fully reflected at every level of an organisation, particularly within senior leadership and executive positions,” Yaxley says.

She also believes the industry needs to broaden its focus beyond gender.

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Relax Gaming partners with Tom Horn Gaming in Powered By Relax deal

Relax Gaming, the igaming aggregator and supplier of unique content, has signed a Powered By Relax partnership deal to integrate Tom Horn Gaming’s content.

The respected supplier will be providing its popular products to Relax’s network of operator brands via the Powered By Relax partnership programme. Popular titles such as Sweet Crush, Gold X and Wolf Sierra will be amongst the unique content made available through the platform.